corporate hospitality company iLuka and experiential marketing company ICON

At the centre of this industrial-political-sporting complex sits Coe, buy fifa 16 coins account the double 1,500 metre Olympic gold medallist, former Conservative MP for Falmouth and Cambourne and current member of the House of Lords. He led London’s bid to host the 2012 Olympics and became chairman of the London Organising Committee of the Olympic Games.

He was the first chairman of FIFA’s ethics commission, chair of the British Olympic Committee and vice-president of the International Association of Athletics Federations, for which he is one of only two candidates in August’s presidential election. Since January 2013, he has also been chairman of CSM, the Chime-owned sports-marketing consultancy that has offices in 16 countries.

As you can imagine, Coe has had many offers to monetise his fame. So why did he choose CSM? "Largely because I had deep-seated relationships with people in the organisation. This company passionately believes that sport can make a difference and that we fulfil a really important function and that is bringing fans closer to brands.

The company has recently undergone a restructure to achieve precisely that. Following the decision by Chime founder Tim Bell to buy out PR firm Bell Pottinger from Chime in 2012 , the company reorganised itself into four divisions. CSM is by far the biggest of them and Coe sits on the full Chime board as well as being executive chairman of CSM.

As part of the restructure Good Relations was brought under the CSM umbrella, http://www.utfifas.co/fifa-16-ps-account-coins which now includes motor racing specialist JMI, Fast Track sports events, corporate hospitality company iLuka and experiential marketing company ICON.